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As the lines blur, digital agencies are taking lead
October 27, 2008Advertising Age
Digital agencies are not only being invited to pitch brands as agencies of record -- increasingly, they're winning.
Just last month, Tribal DDB was selected to lead global brand advertising for web security firm McAfee. Said the company's CMO, David Milam, at the time: "McAfee evaluated a number of agencies, and the team at Tribal DDB demonstrated strength in every aspect of their business. Not only did Tribal DDB have a number of great creative directions but, more importantly, they backed them up with strong strategic insights."
Read the full story in Advertising Age
Posted on Oct 27, 2008 - 11:41 AM
Digital agencies are not only being invited to pitch brands as agencies of record -- increasingly, they're winning.
Just last month, Tribal DDB was selected to lead global brand advertising for web security firm McAfee. Said the company's CMO, David Milam, at the time: "McAfee evaluated a number of agencies, and the team at Tribal DDB demonstrated strength in every aspect of their business. Not only did Tribal DDB have a number of great creative directions but, more importantly, they backed them up with strong strategic insights."
Read the full story in Advertising Age
