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Are cell-phone users starting to warm up to text ads?
August 12, 2008
New York Times
The vast majority of people say they are averse to having advertisements text-messaged or otherwise sent to their cellphones. But nearly a quarter of people who have gotten such ads say they have responded at least once, a figure that is highly encouraging to marketers.
Read the full story in the New York Times
Posted on Aug 13, 2008 - 04:26 AM
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