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Slowly but surely signs are emerging of a long-awaited creative infusion into the woebegone banner ad. Technology constraints are lifting, more top agencies are focusing their creative energies on building display ads and publishers are giving advertisers a larger canvas.

This week Visa is rolling out an ambitious banner campaign as part of its "Go" push. In what could be a first, Visa digital shop AKQA has built display units that beam live video from five cities worldwide, showing people "going" in places including Times Square in New York and Wenceslas Square in Prague. Viewers can flip between cities within the unit and even control the camera angle.

Read the full article in AdWeek