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Analysing behavioural targeting
AucklandJune 13, 2008
Behavioural targeting offers advertisers leads to ad campaigns that are more likely to sway their audience, while publishers can use it to make more money from undersold or unsold ad inventory.
"The growth of behaviourally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy," says David Hallerman, senior analyst at eMarketer. "But a number of things are changing."
Read more on eMarketer
Posted on Jun 12, 2008 - 07:30 PM
Behavioural targeting offers advertisers leads to ad campaigns that are more likely to sway their audience, while publishers can use it to make more money from undersold or unsold ad inventory.
"The growth of behaviourally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy," says David Hallerman, senior analyst at eMarketer. "But a number of things are changing."
Read more on eMarketer
