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As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.

The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates Programs in North America will be affected.

Read the full story in MarketingVOX