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Agencies worst hit by digital revolution
AucklandNovember 16, 2007Sara Goessi
The survey took place from February to April, interviewing advertising 'decision makers' from agencies, media companies and technology providers around the world.
Accenture sees the threat to agencies coming from technology companies, who through the tools they can provide, could displace agences' value to their clients.
Read the full story in AdWeek
Posted on Nov 15, 2007 - 04:44 PM
The survey took place from February to April, interviewing advertising 'decision makers' from agencies, media companies and technology providers around the world.
Accenture sees the threat to agencies coming from technology companies, who through the tools they can provide, could displace agences' value to their clients.
Read the full story in AdWeek
