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Agencies need to think more Facebook, Twitter, less TV
8 April 2009
Advertising Age
While overall spending on marketing may go up, traditional-media outlays are declining, and spending is growing on the creative and technology necessary to implement social campaigns on Facebook, Twitter and MySpace. Agencies have to find a way to continue to make money in this environment.
Read the full story in Advertising Age
Posted on Apr 09, 2009 - 04:39 AM
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