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Adspend set to rise in most major markets
LONDON: Most of the biggest advertising markets in the world will return to growth this year, with TV and the web set to be the main beneficiaries of this trend.
According to the Warc International Ad Forecast trading conditions are likely to get better both this year and next.
Estimates from the Forecast suggest adspend across the countries assessed, which include Brazil, China, Germany, India, Japan, the UK and US, will rise by 4.5% at current prices to $316.9bn in 2010.
However, this figure remains below the level of $327bn recorded in 2006, indicating the extent of the damage done by the economic downturn.
Read more @ warc.com
Posted on Jul 07, 2010 - 01:55 AM
