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Ad spend slides steeply, down 9.2% in Q4: TNS
8 May 2009
MarketingVOX
Q408 saw US ad spend fall steeply, down 9.2% from the year-earlier period, according to TNS Media Intelligence (via MediaBuyerPlanner).
That's twice the 4.1% drop for the year as a whole. TNS said spend shall continue to fall steeply in 2009. Total spending for the year was $141.7 billion.
Read the full story in MarketingVOX
Posted on May 09, 2009 - 02:51 AM
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