news
Ad networks, confusion grow on web
USAApril 18, 2008
For the past five years, SOAPnet.com has been the Disney-ABC Television Group's hub for all-things soap opera. It has hosted clips of shows like "All My Children," featured behind-the-scenes news, and even sold souvenirs.
But starting Wednesday, it is an "ad network" as well. The Walt Disney Co. unit plans to announce that it has struck agreements with 45 smaller, separate Web sites that allow it to distribute content on them and, more importantly, sell advertising on their behalf. By doing so, it joins roughly 300 other companies that also call themselves ad networks.
Full article: WSJ
Posted on Apr 18, 2008 - 12:24 AM
For the past five years, SOAPnet.com has been the Disney-ABC Television Group's hub for all-things soap opera. It has hosted clips of shows like "All My Children," featured behind-the-scenes news, and even sold souvenirs.
But starting Wednesday, it is an "ad network" as well. The Walt Disney Co. unit plans to announce that it has struck agreements with 45 smaller, separate Web sites that allow it to distribute content on them and, more importantly, sell advertising on their behalf. By doing so, it joins roughly 300 other companies that also call themselves ad networks.
Full article: WSJ
