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Ad networks are transforming online advertising
24 February 2009
Business Week
Forget the lingering hopes that online advertising would remain a beacon of stability in this economy. In recent weeks major Web publishers, from Yahoo! (YHOO) to New York Times Co. (NYT) , have reported that revenues from their mainstay pictorial display ads are down. The poor economy isn't their only problem either. It's simply speeding up a shift in online advertising that's challenging the Net's leading destinations like never before.
Read the full story in Business Week
Posted on Feb 25, 2009 - 05:24 AM
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