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There are a lot of ways to improve your ROI in a media buy, but one of the best ways to bring home the bacon for less is to use the right ad network, says Guy Schueller, media director for Organic.

"We have used ad networks mostly to add a strong targeting and efficiency layer to digital media plans," Schueller explains. "The numerous targeting options (i.e., reach, behavioral, demographic, geographic, etc.), combined with the lower in-going cost have typically provided strong performance and ROI. This has proven to be valuable in the present climate when clients are demanding more efficiency and better results."

Read the full story on iMedia Connection