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Nearly 30% of online adults will immediately leave a website if they perceive it as cluttered with ads. And over 75% of those that remain on cluttered sites pay less attention to the ads there, reports Burst Media (via MarketingCharts).

The survey of 4,000 web users, undertaken to better understand consumer perceptions relating to ad clutter, found cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, advertiser and visitor, Burst Media said.

Read the full story on MarketingVOX