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Ad Age’s Media 100 list gives glimpse of a new order
Old-media guardians might find some solace in Ad Age's annual list of the 100 Leading Media Companies, which can be found on AdAge.com starting this week. Not a single company in the top 10 has budged even one spot since last year. Nineteen of today's top 20 were last year's top 20 too. And we thought there was a media revolution going on.
But linger a little, and there's enough to give any media seller the willies. Google, a company that wasn't even on anyone's radar a decade ago, has cut past former giants like a hot knife through butter to land at No. 12. Time Warner, the country's biggest media company every year since 1995 and once more this year, is poised to cede its top spot to Comcast with the pending spinoff of Time Warner Cable.
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