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A click isn’t the only response to display ads
14 May 2009
AdWeek
Clicking on an online display ad isn't the only way of responding to it, emphasizes a new iProspect report on a survey of Internet users.
While 31 percent of respondents to the survey (conducted online in January by Forrester Consulting) said they'd responded to such ads in the past six months by clicking on them, nearly as many -- 27 percent -- said their initial response was to do a search for the product, brand or company.
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Posted on May 15, 2009 - 03:03 AM
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