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A cheaper agency pricing model
"Better. Faster. Cheaper." It sounds like a line for cut-price detergent, but in fact it's the no-nonsense mission statement of London Advertising, one of a new breed of British agencies determined to find a way of working globally without the baggage and costs of an agency network.
While the global recession is certainly the occasion for their founding, these agencies are built to address what the founders see as long-term shifts in the agency business.
London Advertising's selling point is that you get heavyweight creative with no markup on production costs. Marketers hungry for transparency from an agency need look no further than the London Advertising's website: It shows a rate card detailing production costs and features a "production-cost calculator" to allow potential clients to work out just how much they could save by switching to London Advertising.
Read the full story in AdvertisingAge
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