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8 social media sins to avoid
3 August 2009
iMedia Connection
As marketers continue the rush to enter the social media space and implement social media components into their marketing campaigns, the success stories and case studies are piling up. But, for every success story, there are dozens of failures, which include campaigns that spent far more than they returned.
When setting out to create and deploy a social media marketing campaign, it is important to keep in mind the social media integration required to emerge as a success story. And this balance becomes even more challenging to maintain as the drive to join the space enhances.
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Posted on Aug 03, 2009 - 04:36 PM
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