$6 Billion in ‘Cyber Week’ U.S. Online Spending Sets New Weekly Record

RESTON, VA, December 4, 2011 – comScore (NASDAQ : SCOR), reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).


Posted on Dec 12, 2011 - 10:40 AM


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