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5 steps to effect change in online advertising
In an industry that continues to evolve and mature with the heightened pace which we experience everyday, it can be easy to overlook the voices for change -- or sweep them under the rug and continue to do business as usual.
In an industry that continues to evolve and mature with the heightened pace which we experience everyday, it can be easy to overlook the voices for change -- or sweep them under the rug and continue to do business as usual. That's always the case, isn't it? It's simpler to do things the way you already know how rather than retrench and try something new, but that doesn't mean those new ideas can't succeed.
Our business was built quickly, on a model for print rather than TV -- but it's obvious that model is changing, and the standards and infrastructure of online advertising need to change with it. The first online ads were viewed as extensions of print, and the first Web sites were viewed as two-dimensional environments. Now that we're transitioning to a more video-centric model -- or at least a more three-dimensional environment -- we're trying to evolve the standards.
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