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Facebook, Twitter, YouTube, LinkedIn. Social media has taken the world by storm. It's in all the digital e-newsletters, print magazines, and even Jon Stewart has caught the bug -- did you see "My Stalker Just Grunted On My Twitter"?

Retailers and business-to-business companies of all shapes and sizes are considering jumping in and getting involved, if they haven't already. So it's probably going to surprise quite a few when I say:

Hold Up. Stop. Wait a Minute.

Read the full story on iMedia Connection