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There's no question that online video is fast becoming a favorite of internet users around the world. Two facts highlight this dramatic change in online content consumption. Online video views recently surpassed core search queries for the first time, and YouTube has ascended to the No. 2 search engine spot. But this shift in consumption has left marketers searching for the best ways to incorporate online video into their campaigns. The hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?" 

Read the full story in iMedia Connection