news
10 keys to a homepage takeover ad that works
3 June 2009
iMedia Connection
Before you read this, open up a new tab in your browser. Enter the url for your favorite publisher and ask yourself this question: Who brought you the content?
No matter where you went, there’s a good chance you don’t have a single answer to that question. In all likelihood, no single brand brought you that experience because homepage takeovers -- while they are powerful tools -- are the exception to the rule. The tactic requires a relatively large budget, stellar coordination between brand, agency and publisher, and creative worth talking about. And those are just the standard barriers to entry when it comes to a takeover.
Read the full story on iMedia Connection
Posted on Jun 04, 2009 - 02:56 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
