news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Ad agencies embrace Facebook
August 15, 2007
Ad people and the media are embracing Facebook and it's to communicate and network, not just for research.
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Content makes rapid gains with Internet users
August 15, 2007
The role of the Internet is shifting from communications to content, according to the 'Internet Activity Index'.
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Content makes gains with Internet users
August 15, 2007
The role of the Internet is shifting from communications to content, according to the 'Internet Activity Index'.
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3D interactive launches in New Zealand
August 14, 2007
3D interactive has appointed Toni Knowles as NZ Country Manager, and marks their official launch into New Zealand.
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Ad growth slows for Internet giants
August 8, 2007
Ad revenues are falling for established online companies like Yahoo, news sites and AOL, as advertisers find they can buy display advertising at cheaper rates from the newcomers.
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Online to outsell newspaper ads in the US
August 8, 2007
A report by VSS published this week predicts that spending on online advertising will overtake newspaper advertising in the US by 2011.
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Leading NZ tourism website launches online booking service
August 7, 2007
New Zealand Tourism Online has launched a booking service which allows tourists to book and pay for their holidays online.
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Retail e-commerce up 23% in US
August 7, 2007
Video games, consoles and accessories were the fastest growing e-commerce categories in the US in 2006.
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Display and search work best together
August 6, 2007
EMarketer reports that search and display combined increase in-store conversions.
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World’s top 100 brands
August 2, 2007
Google scored the biggest leap in brand value in the annual 100 Best Global Brand Rankings, with a 44% increase.
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