news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Facebook launches profession-based targeting
June 23, 2008
Facing pressure to make its site more ad friendly, Facebook has increased group messaging limits from 1500 recipients to 5000 and made it possible for advertisers to target by profession.
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Online ad revenue growth in US declines from Q4 to Q1
June 19, 2008
The IAB in the US reports that revenue from internet advertising reached US$5.8 billion in Q1, an 18.2% increase on Q1 2007. This compares with 26% year-on-year growth from Q1 2006 to Q1 2007.
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Rich media needs a new name
June 18, 2008
The term “rich media” no longer works for the interactive industry, says John Vincent, CEO of EyeWonder.
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Digital bootcamp sights up Kiwi recruits
June 17, 2008
New Zealand brand owners looking for an interactive workout should break a sweat at B&T’s online advertising bootcamp, at Auckland’s Hilton Hotel,
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Life stages more important than demographic
June 13, 2008
Advertisers need to consider life stages more than age when it comes to ads and ad placements, says Jerry Shereshewsky, CEO of Grandparents.com.
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How to make an ad go viral
June 13, 2008
Tom Hespos, president of Underscore Marketing, shares some tips about how to get your ad picked up by the masses.
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Analysing behavioural targeting
June 13, 2008
Emarketer forecasts that behaviourally targeted ad spending will reach US$4.4 billion in the US by the end of 2012.
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Yahoo!Xtra Participates In Nielsen Online’s New Zealand Industry Audit Service
June 6, 2008
Nielsen Online, a service of The Nielsen Company, announced today that internet audience traffic to the Yahoo!Xtra website (www.yahooxtra.co.nz) commenced reporting on its New Zealand Market Intelligence service from 1st June 2008.
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What kids really do online
June 5, 2008
A study by Symantec has found children in the US spend ten times more time online than their parents estimate.
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Online ad expenditure in Europe up 40%
June 4, 2008
Online advertising revenue grew 40% from 2006 to 2007m from €7.2 billion to €11.2 billion, according to the latest PwC/IAB Europe report.
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