news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Pacific surfers ride social networking boom
February 12, 2008
Nearly half of all online Kiwis and Aussies have created an online profile, and the majority of social networker spend one to four hours a week 'networking' online.
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Nzherald.co.nz delivers sports news to your desktop
February 11, 2008
nzherald.co.nz, New Zealand’s leading news site, recently launched a sports widget enabling users to get the latest sports news delivered straight to their desktop.
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Paid search share at 40% in US
February 5, 2008
US internet users spend less than 5% of their time online using search, and nearly 50% on content sites, but search now accounts for 40% of ad spend.
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Microsoft offers US$44.6 billion for Yahoo
February 2, 2008
Microsoft has bid US$44.6 billion for Yahoo, which has seen Yahoo's share price leap US$9.42 to $28.60.
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Further growth for APN Digital Media
1 February 2008
Online advertising sales network APN Digital Media was strengthened further this week with two new appointments - Donna O’Keeffe as Group Account Manager and Thomas Du Chateau as Senior Account Manager.
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Ad spend to grow nearly 7% in 2008
January 29, 2008
Global ad spend will increase 6.8%, to reach US$479 billion this year, according to a study by GroupM, 'This year, next year'.
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MySpace still dominates in US
January 24, 2008
On average, more than three quarters of all US visits to social networking sites in 2007 were to MySpace, says a Hitwise report.
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How to boost click-through rates
January 24, 2008
Susan Kim, a director of Advertising.com, outlines five ways of getting users to click on rich media ads.
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2nd International Conference on Online Media Measurement to be held in Barcelona Feb 5-8, 2008
Monday, Jan 14, 2008
I-COM targets Online Media Measurement leaders
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The Interactive Advertising Bureau issues rich media measurement guidelines
December 20, 2007
The Interactive Advertising Bureau issues rich media measurement guidelines
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