news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
We've got RSS feeds too, so make sure you add them to your favourite newsreader.
Three tips for marketing on Facebook
July 18, 2008
Tom Hespos, president of Underscore Marketing, offers some tips on launching an application on Facebook that will appeal to users.
Read more...
Viewers amenable to ads in online TV
July 18, 2008
A majority of digital video consumersr find the inclusion of advertising a “reasonable” expectation for accessing free online video content, according to a survey of US internet users.
Read more...
Podcast ad potential in UK
July 17, 2008
A survey conducted in the UK in April and May by Ipsos-MORI found more than one half of podcast downloaders said they would be at least somewhat interested in downloading free podcasts that included advertising. Only 31% said they would be interested in paying for ad-free podcasts.
Read more...
Yahoo/Google search deal could see 22% increase in PPC rates
July 17, 2008
A SearchIgnite survey has found that he Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22%.
Read more...
Car buyers seeking information online
July 14, 2008
Online television could offer US auto makers the audience they need in the face of new vehicle sales shrinking.
Read more...
US industry buzz
July 9, 2008
Reacting to the success of MySpace's redesign, Facebook will launch a new profile design next week; Yahoo has notified the European Commission of its ad deal with Google. Given that the EU Commission passed the Google/DoubleClick merger, they will likely grant Google and Yahoo the right to liaise.
Read more...
Microsoft and Yahoo talks back on
July 8, 2008
A deal between Microsoft and Yahoo is back on the cards, after Microsoft met with key Yahoo investor Carl Icahn to discuss its takeover offer.
Read more...
Mobile gaming revenues on rise
July 8, 2008
Research company Gartner predicts mobile gaming revenues will reach US$6.3 billion worldwide in 2011, up from US$4.5 billion in 2008.
Read more...
Google must show YouTube log
July 7, 2008
Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.
Read more...
New MSN advertising formats to integrate advertiser storytelling
July 7, 2008
Online media company MSN’s introduction of advertiser content on its website msn.co.nz will meet the growing demand among brand owners for richer storytelling, MSN New Zealand general manager Liz Fraser says.
Read more...
