news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Marketers see integrated marketing communications as key
April 9, 2008
Senior marketers in the US gave top ranking to integrated marketing communications in a yearly survey by the Association of National Advertisers, for the second year in a row.
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Google benefits from ad exchange trend
April 9, 2008
Traffic on online ad exchanges is growing, and Google is doing very well out of it, according to a study by Attributor and Compete.
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The ins and outs of engagement metrics
April 8, 2008
Proctor & Gamble is taking the engagement metric seriously following a recent website-based campaign that attracted 2 million visitors, 80% of them viral.
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Yahoo responds to Microsoft’s ultimatum
April 8, 2008
Yahoo has responded to Microsoft’s three-week deadline for acting on the buyout bid, saying the bid is too low.
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Ad spend online to reach 9.7% of total global media ad spend this year
April 3, 2008
By 2010 online advertising will reach US$67 billion globally and account for 12.3% of total ad spend, according to ZenithOptimedia. That’s up from its last projection of US$61 billion and 11.5%.
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Online media as effective as TV for packaged good ads
April 3, 2008
A study by Harris Interactive has found online media is possibly more effective a branding tools as TV ads, where consumer packaged goods products are concerned. The study, commissioned by Google, compared the effectiveness of traditional 30-second television commercials with commercials on YouTube and embedded in online content in three product categories – beverages, salty snacks and skin care.
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Females to outnumber males online in UK
April 2, 2008
An eMarketer report forecasts females online in the UK will outnumber males this year.
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Newspaper online ad spend up 19% in the US
April 1, 2008
Spending on online advertising on newspaper websites in the US increased 18.8%, to US$3.2 billion in 2007, while print fell 9.4% for the same period.
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Yahoo launches site for women
April 1, 2008
Yahoo launched a new web site aimed at women this week, called Shine. The site will include blogs and content from publishing partners Conde Nast, Hearst and Time.
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Why paid search will survive downturn
April 1, 2008
Paid search will continue to grow during the next downturn, says Lisa Wehr, Oneupweb’s founder and CEO.
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