news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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MySpace offers NZ marketers a new way to connect with and engage New Zealanders
August 8, 2008
Nielsen and internal figures show us almost 400,000 New Zealanders spent 156,000 hours viewing 14 million pages on MySpace.com in the month of June 2008.
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nzherald.co.nz delivers record breaking month
August 7, 2008
It has been a successful month for nzherald.co.nz, New Zealand’s leading online news site. The site smashed hourly, daily, weekly and monthly traffic records and by the end of July 2008, more than 2.3 million unique browsers had viewed over 57 million page impressions.
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Publicis acquires search agency Performics from Google
August 7, 2008
Publicis Groupe has purchased Performics, the search agency Google inherited in its acquisition of DoubleClick. The deal gives Publicis a big boost in search-marketing capabilities.
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Google’s new tool is meant for marketers
August 7, 2008
Google is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time.
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Four tips to boost mobile campaign success
August 6, 2008
You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities.
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What digital taught a Google exec about branding
August 3, 2008
CPG head Kevin Kells looks back on his days as a brand manager and examines how digital capabilities could have transformed his campaign.
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‘More details’ provided on how user data refines Google search
Having added a (much-publicized) privacy link to its homepage in early July, Google again demonstrates its stalwart commitment to transparency: the company has added a "More Details" link to its Web Search feature. Read more...
Mobile data spend grows worldwide, thx 2 txts
August 3, 2008
Mobile data revenues reached $49 billion worldwide in Q1 2008, accounting for nearly one-fifth of all mobile services spending, according to Informa Telecoms & Media.
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nzherald.co.nz launches iPhone-friendly site nzherald.mobi
July 30, 2008
To enable early adopters of the iPhone to quickly access nzherald.co.nz’s content, an iPhone-friendly site has been launched at nzherald.mobi
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Advertiser clicks on to mobile market
July 24, 2008
Advertising via mobile devices took a step forward this week when the company behind the first attempt to push a TV-style ad out to local mobile users declared its campaign a success.
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