news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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US Online Sales to Grow 17 Percent in ‘08
April 10, 2008
Online spending is expected to rise a robust 17 percent in the US this year, despite a sluggish economy that has bruised many brick-based retailers, according to an annual survey to be released Tuesday.
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Google and Yahoo to share web ads
April 10, 2008
Yahoo and Google, the world's two biggest search engines, have announced a two week experiment that will see them share advertising space.
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UK online ad spend to overtake TV: report
April 10, 2008
The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday.
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Google searches reach all-time high
April 10, 2008
In the four weeks to March 29, Google accounted for 67.25% of US searches – its highest share yet and up 5% from the same period last year. Yahoo Search had 20.29%, MSN Search 5.25% and Ask.com 4.09%.
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Yahoo keeps up resistance to Microsoft bid
April 10, 2008
BusinessWeek’s analysis of Microhoo
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Marketers see integrated marketing communications as key
April 9, 2008
Senior marketers in the US gave top ranking to integrated marketing communications in a yearly survey by the Association of National Advertisers, for the second year in a row.
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Google benefits from ad exchange trend
April 9, 2008
Traffic on online ad exchanges is growing, and Google is doing very well out of it, according to a study by Attributor and Compete.
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The ins and outs of engagement metrics
April 8, 2008
Proctor & Gamble is taking the engagement metric seriously following a recent website-based campaign that attracted 2 million visitors, 80% of them viral.
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Yahoo responds to Microsoft’s ultimatum
April 8, 2008
Yahoo has responded to Microsoft’s three-week deadline for acting on the buyout bid, saying the bid is too low.
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Ad spend online to reach 9.7% of total global media ad spend this year
April 3, 2008
By 2010 online advertising will reach US$67 billion globally and account for 12.3% of total ad spend, according to ZenithOptimedia. That’s up from its last projection of US$61 billion and 11.5%.
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