news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
We've got RSS feeds too, so make sure you add them to your favourite newsreader.
Fear of preroll ads eases
August 20, 2008
New study helps dispel belief that online video viewers will surf away
Read more...
Internet revolution in full swing with more Kiwis accessing broadband than dial-up for first time
August 18, 2008
The 2008 Broadband Report by The Nielsen Company has found that for the first time, more New Zealanders are accessing the internet via broadband (54%) than dial-up.
Read more...
Online video ad spending growth
August 15, 2008
As online video content availability and quality grow, so does viewership. And where there are viewers, advertisers follow.
Read more...
US online ad spending update
August 14, 2008
eMarketer has revised its 2008 estimates to reflect ongoing economic change. The news is still good.
Read more...
Social networking takes globe, Facebook up 153%
August 14, 2008
Growth in social-networking users in North America is beginning to level off, but their numbers are burgeoning in other regions around the world — with Facebook leading the way — according to a comScore study of worldwide usage of social networking sites, writes MarketingCharts.
Read more...
Real estate research decreases but online property search remains strong
August 12, 2008
Nielsen Online today released information from its third annual Real Estate Market Report on the New Zealand market showing the continued strong advances of the internet into the New Zealand real estate sector.
Read more...
Research: US web ad sales to rise 20% in 2008
August 13, 2008
Web ad sales this year will jump 20% in the US and 22% internationally, according to projections from Bernstein Research.
Read more...
Are cell-phone users starting to warm up to text ads?
August 12, 2008
One in four mobile-phone users who have received text ads has responded at least one time, according to research from the Direct Marketing Association.
Read more...
Flossie set to shake up women’s media market
August 6, 2008
Jenene Freer, Lloyd Morrison and Movac Investments inject $1.25 million into new venture aimed at stimulating the online advertising market and making it more effective to reach and engage with Kiwi women
Read more...
Monetising MySpace traffic
August 12, 2008
Fox Interactive Media's revenue growth slowed last quarter, but the company behind MySpace is getting better at making money from its websites.
Read more...
