news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Capitalising on online video’s strengths
September 3, 2008
Online video now boasts a bigger audience than cable television, but its IS$1 billion in ad dollars is a tiny fraction of the billions in spending on older media. When will online video be the behemoth business everyone always crows about? Maybe when we quit treating its biggest strength as a weakness.
Read more...
Capitalising on online video’s strengths
September 3, 2008
Online video now boasts a bigger audience than cable television, but its US$1 billion in ad dollars is a tiny fraction of the billions in spending on older media. When will online video be the behemoth business everyone always crows about? Maybe when we quit treating its biggest strength as a weakness.
Read more...
New Microsoft browser has ad-blocking feature
August 30, 2008
The new "InPrivate" setting on Microsoft's Internet Explorer 8 allows users to browse the Web without collecting cookies or caching information on site visits.
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Essential questions to ask your ad network
August 27, 2008
To set the stage for successful buys and long-term business partnerships, get the right information up front.
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Google Ad Manager goes live
August 27, 2008
Google Ad Manager, which has been in beta since March, made its public debut today.
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Mobile games make the next move
August 27, 2008
A new eMarketer report analyses the trends behind why consumers are so excited about playing mobile games and so hesitant about paying for them.
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Stuff releases a revolutionary new ratecard
August 26, 2008
Stuff.co.nz today announced that it has become the first major NZ online publisher to segment for sale its domestic and international audiences resulting in significantly reduced wastage for advertisers.
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Has UK online ad spending passed TV?
August 22, 2008
The majority of the UK's advertising growth in 2007 came on the Internet.
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Web video ad spend to grow worldwide
August 22, 2008
Ad-supported content will move into the video mix
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Google tests ads across YouTube Mobile
August 20, 2008
Google is preparing an ad platform for YouTube Mobile, which went live in January.
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