news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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How the paid search industry is killing itself
November 8, 2008
It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.
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Google grabs 76% of US search spend
November 8, 2008
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts reports.
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Why untargeted website traffic isn’t the solution
November 6, 2008
Does the ever-expanding sea of ad:tech exhibitors foretell a healthy digital marketing industry? It does, but maybe not in the way you think. Underscore Marketing's president explains.
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Google abandons deal with Yahoo
November 7, 2008
Google has decided to abandon its advertising partnership with Yahoo to avoid having a "protracted legal battle" with regulators.
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Pingar records third 08 European triumph
November 5, 2008
Pingar to present in London at Library House Essential Mediatech 2008
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MSN on the election pulse
MSN is wading into the election debate, launching an Election 08 site and its very own election ‘worm’.
MSN’s online poll, called Passion Pulse, will delve deeper into the Kiwi voter psyche, tracking daily audience responses to political statements, media observations, and policy promises, capturing a vivid snapshot of voter opinions.
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Web ad growth falls off—and so do the salaries
October 28, 2008
Recession to result in less of a talent crunch and leaner pay cheques
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As the lines blur, digital agencies are taking lead
October 27, 2008
Today agency-of-record status can go to anyone; just ask Tribal or Tequila
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Online ad spending will keep growing
October 27, 2008
A look at the numbers, and at the properties of the Internet that will keep attracting ad dollars even in a down economy.
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Nielsen Online completes audit phase of NetSight in US
October 24, 2008
Nielsen Online completes the media rating council audit phase related to its patented meter technology and editing process; commits to an expanded audit
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