news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Smartphone, tablet sales to surge
Mobile penetration reached 82% worldwide in Q3 2011, with subscription numbers hitting 5.8bn. However, the actual number of users is smaller, at 3.9bn, as many people have more than one active account.
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Online advertising in New Zealand experienced one of its biggest year-on-year increases since 2008
Total online advertising spend in Q3, 2011 was $88.74million (m) up 26.5% year-on-year and up 5.3% from Q2, 2011 ($84.15m).
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Last chance to get your Bolly on for 2011
Entries for IAB’s creative awards close 18 November. IABNZ BollyAwards are about showcasing and recognising great online creative. To date OMD, Special Group, DDB & Y&R have all enjoyed winning $500 of assorted NZ wine including the mandatory bottle/s of Champagne Bollinger.
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IAB Australia: Online advertising grows 20% year-on-year to post record quarter of $688million
The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011 ending 30th September 2011. The increase is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.
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Mediaworks announces Decision ‘11 Election Coverage Across TV3, Radiolive & 3news.co.nz
MediaWorks will provide comprehensive coverage of the 2011 General Election across its TV, Radio and online news outlets under the banner DECISION ’11.
Read more...iabnz welcomes latest member Consortium
iabnz welcomes latest member, ad agency, Consortium
Read more...Rugby World Cup proves a winner for nzherald.co.nz
New Zealand’s passion for the Rugby World Cup was mirrored on nzherald.co.nz with traffic across the website, mobile sites and apps increasing by 28% and the time spent on site lifting by 7.4% for the tournament.
Read more...Online audience metric will speed up print decline
IAB Australia: The introduction of the Interactive Advertising Bureau's (IAB) online audience metrics could accelerate the decline of newspaper advertising dollars.
Read more...NZ online shopping to increase to $2.68 billion in 2011
A report, published by PwC and Frost & Sullivan, says that Kiwi online shopping is set to increase to NZ$2.68 billion in 2011 – an increase of 12 per cent from 2010 – and will account for 5.1 per cent of all retail sales in the country. Of this total amount, an estimated $910 million or 34 per cent will be spent with offshore retailers.
Read more...iabnz welcomes latest member St John
iabnz welcomes St John - one of NZ's well known charities
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