news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Google’s upward march continues - but for how long?
Octob 20, 2008
Search giant reports 26% increase in quarterly income, but is vague about category's strength going forward.
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Is search immune to the USA’s economic woes?
October 17, 2008
New data suggest the search advertising segment is strong despite the financial downturn. Spending for search jumped almost 27% in the third quarter, according to SearchIgnite, while JupiterResearch is reporting that more than nine in 10 major search marketers would boost their outlay by an average of 22% if tools were developed to streamline the buying process.
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Protecting digital budgets during a downturn
October 17, 2008
What strategic moves will help digital preserve (or even increase) market share during a recession? Underscore Marketing's president postulates.
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Marketing to mums
October 17, 2008
Females in the US with children are highly active Internet users—and they do more than just visit sites for parents.
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‘Display Ad Builder’ takes design work out of AdWords
October 17, 2008
Google has launched the AdWords Display Ad Builder, which enables advertisers to build AdWords-compliant display ads without having to hire a designer.
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Four obstacles limiting growth in display
October 16, 2008
The growth of digital display is being held back. Here's what needs to happen if the industry wants to open the floodgates.
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Online shines in UK as old media ads dim
October 16, 2008
Advertisers are keen to reach consumers on the Internet as the Web becomes more central to users' lives.
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Will video throttle the internet?
October 9, 2008
How is online video content growth affecting the Internet transmission backbone?
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What’s the right amount of online advertising?
October 8, 2008
When it comes to pop-ups, out-of-frame ads and floating ads, viewers definitely have a limit.
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A deluge of streamed media
October 3, 2008
As studios move their video content online in search of ad dollars, consumer eyeballs are following.
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