news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Google bids US$4.6b for US open wireless spectrum
July 24, 2007
Google is to bid at least US $4.6 billion in the US 700Mhz open wireless spectrum auction.
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Facebook makes its first acquisition
July 21, 2007
Facebook has bought the as-yet-unlaunched web operating system Parakey, created by Mozilla founders Blake Ross and Joe Hewitt.
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TV ads boom online
July 20, 2007
A new report shows 2007 is a peak growth year for video advertising online.
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Media release: Real estate websites increase attraction to property buyers and sellers
July 19, 2007
Nielsen//NetRatings today released information from its second annual report on the New Zealand real estate market showing that property buyers and sellers are spending on average more than 2.5 hours a week (161 minutes) on specialist real estate websites, such as realestate.co.nz and trademe.co.nz/property, to research real estate information.
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Specialty search engines increase online share
July 18, 2007
The next generation of search tools include vertical search engines and tools that convert clicks to phone calls.
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Google Reader vies with Facebook’s own RSS reader
July 18, 2007
Google Reader allows Facebook friends to share feeds, making it a competitor with Facebook's own tool, Digg.
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Vodafone launches fixed line services
July 17, 2007
With a big splash advertising campaign, Vodafone yesterday launched a new service providing fixed-line services for businesses - promising up to 60% savings for customers in some areas.
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European online marketing 16 billion euros by 2012
July 17, 2007
Online marketing in Europe is to double in the next five years, according to Forrester Report "European Online Marketing Tops 16 Billion Euros in 2012".
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Google invites Mobile AdSense beta testers
July 17, 2007
Google has invited mobile website developers to take part in beta testing of its AdSense program.
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Widgets could be way to Web 3.0
July 16, 2007
Widgets offer prime web real estate to developers, retailers and media companies who are ready to widgetise their products
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