news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Online sales slowing in US
June 21, 2007
Online sales reached US$116 billion last year, making up 5 percent of all retail sales, but growth has slowed since 2004.
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Semel leaves top job at Yahoo
June 20, 2007
Yahoo has announced that Terry Semel will step down as CEO, to be replaced by Jerry Yang.
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Video makes gains on paid search advertising
June 19, 2007
An IDC report predicts video ads will take precedence over paid search advertising in the next five years.
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Video and rich media stand out in online ads
June 19, 2007
The use of "richer" rich media and video in online ads significantly improve user engagement and interaction, compared with simple Flash rich media and GIF.
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OpenAds receives US$5 million venture capital
June 14, 2007
Opensource AdServer project OpenAds has received US$5 million in venture capital from a consortium of venture capital partners
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Video ads bring results
June 14, 2007
Online video ads are an effective way of getting people to buy according to a report by the US Online Publishers Association, "Frames of Reference: Online Video Advertising, Content and Consumer Behaviour".
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Ebay expands operation
June 13, 2007
Ebay is about to announce plans that it's moving away from being just an auction house. Business Week reports that it plans to become a major presence on the internet - the reason it has spent US$6 billion in the past five years acquiring services such as Skype. Read more...
Online advertising booming in Europe
JUne 13, 2007
An IAB Europe report shows spending on online advertising in Europe reached 8 billion Euros in 2006. Read more...
Brand marketers make move online
June 12, 2007
Major brand marketers no longer view the internet as a vehicle purely for direct advertising and the behavioural advertising market is expected to nearly quadruple by the end of 2011. Read more...
IAB and PricewaterhouseCoopers announce partnership to measure New Zealand interactive advertising
June 11, 2007
The Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers announced today they have signed an agreement to provide accurate measurement of interactive advertising spending in the New Zealand market
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