news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Facebook to offer targeted ads
August 28, 2007
Facebook has a new advertising plan that will see marketers being able to take advantage of the vast amount of personal information provided by Facebook customers to tailor their ads.
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Google’s share of search traffic on rise
August 24, 2007
Google's share of US search traffic continues to grow, accounting for 64.35% of all searches in the four weeks ending July 28.
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Nielsen//NetRatings Launches AdRelevance in New Zealand
August 23, 2007
Nielsen//NetRatings, the global standard for internet audience measurement and analysis, launched its AdRelevance service in New Zealand at a launch function last night titled “AdRelevance – New Zealand’s Barometer of the Online Advertising Market” and took the opportunity to disclose much anticipated intelligence on the country’s online display advertising activity for the first time.
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US online retail strong in Q2
August 22, 2007
US retail e-commerce sales accounted for 3.1% of all retail sales in Q2 2007.
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Web entrepreneur turns search into sales
August 22, 2007
A Cyprus-based marketing exec turned web entrepreneur, Mark Vurnum generates sales leads for his clients through the use of third-party web pages with auto-responder forms.
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Top US web rankings for July
August 22, 2007
ComScore Media Metrix's monthly analysis of US consumer activity at top online properties for July 2007 have just been released
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US newspaper sites ramp up video content
August 21, 2007
Almost all of America's top newspapers now include video on their websites, putting them in competition with TV news sites, according to a new report.
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Google tops list of web favourites
August 21, 2007
The New York Times reports that Google is the preferred online brand for 36% of internet users.
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Ten tips on vidcasting
August 18, 2007
Corporate blogging and podcasting haven't found the audience they'd hoped for. Vidcasts offer more visual appeal, are simple to make and simple to edit if you have the right tools.
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Google edges onto media planning turf
August 18, 2007
Search marketers will play a greater media planning role, with the integration of search and display offerings by companies like Google.
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