news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Rugby World Cup proves a winner for nzherald.co.nz
New Zealand’s passion for the Rugby World Cup was mirrored on nzherald.co.nz with traffic across the website, mobile sites and apps increasing by 28% and the time spent on site lifting by 7.4% for the tournament. Read more...
Online audience metric will speed up print decline
IAB Australia: The introduction of the Interactive Advertising Bureau's (IAB) online audience metrics could accelerate the decline of newspaper advertising dollars. Read more...
NZ online shopping to increase to $2.68 billion in 2011
A report, published by PwC and Frost & Sullivan, says that Kiwi online shopping is set to increase to NZ$2.68 billion in 2011 – an increase of 12 per cent from 2010 – and will account for 5.1 per cent of all retail sales in the country. Of this total amount, an estimated $910 million or 34 per cent will be spent with offshore retailers. Read more...
iabnz welcomes latest member St John
iabnz welcomes St John - one of NZ's well known charities Read more...
iabnz welcomes latest member interest.co.nz
iabnz welcomes financial services site interest.co.nz as its latest member Read more...
The blind leading the way – from digital donations to Braille apps
The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so. In an ever increasing digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels. Read more...
IAB AU: Nielsen online audience measurement available from 19 Oct
After an exhaustive process of review, IAB Australia announced today that Nielsen’s new hybrid methodology known as Nielsen Online Ratings has met the conditions of its Deed of Endorsement and as a result Nielsen is now entitled to use the term ‘Preferred Supplier’ for its online audience measurement data. Nielsen Online Ratings data of record will be available to the market from 19th October 2011. This first release will pertain to the new hybrid data covering the month of September 2011. Read more...
UK online adspend soars 13.5%
Online share hits record 27% fuelled by double-digit growth in search and display. Video grows 100% as FMCG advertisers ramp up their online spend.
PayPal Australia: mCommerce increases momentum in Australian retail
New figures from PayPal show a steep trajectory in the number of consumers turning to their mobiles to make payments with PayPal Australia currently processing over 1,000 transactions an hour from mobile phones. Read more...
IAB US: Internet Ad Revenues at Nearly $15 Billion in First-Half 2011
Internet Ad Revenues at Nearly $15 Billion in First-Half 2011, Up 23%, Second Quarter 2011 Breaks Record Again. Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats
