news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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MSN on the election pulse
MSN is wading into the election debate, launching an Election 08 site and its very own election ‘worm’.
MSN’s online poll, called Passion Pulse, will delve deeper into the Kiwi voter psyche, tracking daily audience responses to political statements, media observations, and policy promises, capturing a vivid snapshot of voter opinions.
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Web ad growth falls off—and so do the salaries
October 28, 2008
Recession to result in less of a talent crunch and leaner pay cheques
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As the lines blur, digital agencies are taking lead
October 27, 2008
Today agency-of-record status can go to anyone; just ask Tribal or Tequila
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Online ad spending will keep growing
October 27, 2008
A look at the numbers, and at the properties of the Internet that will keep attracting ad dollars even in a down economy.
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Nielsen Online completes audit phase of NetSight in US
October 24, 2008
Nielsen Online completes the media rating council audit phase related to its patented meter technology and editing process; commits to an expanded audit
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US internet user update
October 24, 2008
The internet user population continues to climb. Here's the latest.
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Get the most from your video ad options
October 22, 2008
Video is taking off, but an advertising model that appeals to both big brands and viewers is still years away. Here's what to do in the interim.
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Three companies that will change how we search
October 21, 2008
Let's face it: No one is going to kill Google. But these three players promise to make their own marks on the search world, and savvy marketers need to take note.
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How do mobile users spend their time?
October 21, 2008
Mobile users in the US are on their phones more than ever, talking, texting, watching videos and using the mobile Web.
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Headup: friendly behavioural marketing at browser level
Octob 20, 2008
SemantiNet has launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
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