news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Search to skyrocket by 2010
October 30, 2007
Outsell's Outlook 2008 report has worldwide revenues for the information industry at US$448 billion by 2010, with search out in front.
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Facebook now fourth worldwide for web traffic
October 30, 2007
Microsoft's US$240 million investment in Facebook has given the social network advertising battle global reach.
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New look marketing team at Yellow Pages Group
October 23, 2007
Yellow Pages Group has announced four key appointments as part of a recent realignment of its 33-strong marketing team.
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Nielsen launches new internet and mobile measurement services
October 15, 2007
Nielsen Online and Nielsen Mobile enhance ability to measure rapidly evolving media and advertising across global markets
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NZ Online advertising hits $57 million for first half of 2007
Wednesday October 10, 2007
IAB and PricewaterhouseCoopers have released the inaugural IAB Insight report for Q1 and Q2, 2007. IAB Insight is New Zealand's most extensive survey of online adspend, and is conducted every quarter.
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Email still top digital marketing tool
September 25, 2007
Email is still a more popular marketing tool than display ads, paid search and online video.
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US advertising spending declines 0.5% in first half 2007,
September 20, 2007
The Nielsen Company today reported that advertising spending for the first half of 2007 was down 0.5% over the same period last year, with Internet spending showing the strongest performance (+23.6%) of any category.
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MySpace Announces NZ Appointments
September 25, 2007
MySpace.com, the world’s largest social networking platform, today announced a major presence in New Zealand. The appointment of sales partner APN Digital Media, and the addition of Julie Warmington as local Marketing & PR Manager from October 1st, signals a gearing up of the global king of social networking in the New Zealand market.
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JWT measures internet, cellphone addiction
September 24, 2007
A JWT survey of US users addiction to the internet, cellphones and television has found that 15% claim they can't go without internet access for a day.
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Ad spending on newspaper websites see double digit growth
September 24, 2007
Randy Bennett, vice president of audience and new business development for the Newspaper Association of America, talks about online advertising on newspaper websites.
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