news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Online ad spend in US to reach US$25.9 billion in 2008
March 26, 2008
Online ad spend in the US will reach US$25.9 billion this year, according to eMarketer’s projections. That’s slightly down on its October 2007 prediction of $27.5 billion, but 23% higher than the $21.1 billion spent on online advertising last year.
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Australia heading for media saturation point
March 26, 2008
Australians spent more time online than they did watching TV, according to Nielsen Online. They were online an average 13.7 hours a week, compared with 13.3 hours watching TV.
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What are Google’s plans for DoubleClick?
March 28, 2008
Google's US$3.1 billion acquisition of DoubleClick was finalised last week after European regulator approval.
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Online advertising going strong in UK
March 25, 2008
Online advertising in the UK rose by more than 30 percent in 2007 and will grow another 27 percent in 2008, according to eMarketer.
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Q&A: John Battelle on ad networks
March 22, 2008
John Battelle, co-founder of Wired and The Industry Standard, author of The Search and now head of ad network Federated Media Publishing, taks to CNET about the ad network trend.
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Google makes progress on print barcode test
March 22, 2008
Google has advertisers ready to act as test cases for its print barcode programme, according to ClickZ.
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Google makes progress on print barcode test
March 22, 2008
Google has advertisers ready to act as test cases for its print barcode programme, according to ClickZ.
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Microsoft buys Rapt
March 18, 2008
Microsoft has acquired ad inventory management company Rapt, another in a long list of acquisitions by Microsoft to broaden its ad sales reach.
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Head of Commercial Content joins APN Digital Media
March 18, 2008
Integrated solutions specialist, Andrew Miller, joined online advertising sales network APN Digital Media this week as Head of Commercial Content.
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YouTube now most popular social media site in UK
March 11, 2008
The most popular social media site in the UK is now YouTube, according to Nielsen. YouTube traffic increased 56% from January 2007 to January 2008, to reach 10.426 million unique visitors in Jan 08.
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