news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Online media as effective as TV for packaged good ads
April 3, 2008
A study by Harris Interactive has found online media is possibly more effective a branding tools as TV ads, where consumer packaged goods products are concerned. The study, commissioned by Google, compared the effectiveness of traditional 30-second television commercials with commercials on YouTube and embedded in online content in three product categories – beverages, salty snacks and skin care.
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Females to outnumber males online in UK
April 2, 2008
An eMarketer report forecasts females online in the UK will outnumber males this year.
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Newspaper online ad spend up 19% in the US
April 1, 2008
Spending on online advertising on newspaper websites in the US increased 18.8%, to US$3.2 billion in 2007, while print fell 9.4% for the same period.
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Yahoo launches site for women
April 1, 2008
Yahoo launched a new web site aimed at women this week, called Shine. The site will include blogs and content from publishing partners Conde Nast, Hearst and Time.
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Why paid search will survive downturn
April 1, 2008
Paid search will continue to grow during the next downturn, says Lisa Wehr, Oneupweb’s founder and CEO.
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YouTube launches free analytics tool
March 29, 2008
YouTube has released a suite of analytic tools showing audience trends on videos uploaded by published.
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Who’s spending what on social networking sites?
March 29, 2008
A third of US marketers and agencies said in a March survey they planned to spend US$300,000 or less on social network marketing this year. The poll, by iMedia Connection, was conducted at its recent Breakthrough Summit.
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Mobile remains small proportion of overall spending
March 28, 2008
By 2012, spending on mobile advertising worldwide will reach US$19 billion, according to eMarketer.
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Google adds demographics to AdWords
March 27, 2008
Google has announced it is adding demographics to AdWords. Last week on its AdWords blog it invited all clients to take up the offer, which was trialled in January by a selection of advertisers.
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Industry buzz from the US
March 26, 2008
This week’s industry buzz from the US.
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