news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Twitter urges Murdoch to be open
20 Nov
Newspapers should become "radically open" if they want to make money in the online world, the co-founder of social networking site Twitter has said.
Biz Stone said that he would "love to see what happens" if newspaper mogul Rupert Murdoch went ahead with plans to block Google from his websites.
"The future is in openness not [being] closed," he told the BBC. Read more...
ONLINE ADS GENERATE 33% RECALL: NIELSEN
13 Nov
Sydney, 13 November 2009 — One-third of Australian consumers (33%) exposed to an online advertisement are able to recall that advertisement when asked, and 41 percent are able to link the correct brand to an un-branded advertisement, according to new online advertising effectiveness benchmarks released today by market research company Nielsen
Read more...
IAB Australia release Q3 adspend figures
9 Nov
Australia’s online advertising market has recorded continued growth in the most challenging economic period to impact the Australian media industry in decades, according to figures released by IAB Australia in its Online Advertising Expenditure Report (OAER).
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IAB New Zealand announces new Chairperson
6 Nov
The Interactive Advertising Bureau of New Zealand (IAB NZ) announced today that Michael Gregg, Advertising Director of Trade Me is the new Chairperson of IAB.
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9 digital trends to watch in 2010
6 Nov
In 2009, digital experienced some major changes -- the rise of Twitter, the fall of the economy, shifting budgets, an explosion of new technologies. And 2010 is shaping up to be just as dynamic.
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Microsoft reveals new-look MSN
5 Nov
US: Microsoft's web portal MSN.com has been given an extensive revamp for the first time in almost ten years.
Could the Web Run Out of Addresses By 2010?
4 Nov
If businesses, governments, and education institutions don’t upgrade to a newer IP address standard relatively soon, we could experience an unnerving scenario: the world running out of Internet addresses.
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Emerging Trends of the Real-Time Web
3 Nov
Mashable has a good trending piece on things to watch out for on the real-time web, chiefly: collaboration; analytics; search; and ecommerce.
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Publicis Calls End to Ad Slump
29 October 2009
PARIS -- The chief executive of French advertising company Publicis Groupe SA on Tuesday predicted that the company would start growing organic revenue by the middle of next year because advertising markets have started a gradual recovery.
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Happy Birthday, Digital Advertising!
29 October 2009
The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate
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