news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Facebook growth starts to slow in US
Facebook saw its growth rate slow dramatically in the US in June 2010, prompting suggestions the world's biggest social network might be reaching saturation point in the country. Read more...
Mobile advertising activity increases worldwide
LONDON: The number of ads served to mobile phone users rose by 61% worldwide in the last three months, with consumers in Asia generating the highest number of impressions overall. Read more...
Procter & Gamble plans major digital drive
Procter & Gamble, the FMCG giant, has set itself the target of reaching one billion shoppers around the world using digital media. Read more...
Online adspend continues to rise in China
HONG KONG: Online adspend levels increased by more than a third in China in the first quarter of this year, during which time over 3,000 products were promoted via this medium. Read more...
“Silver surfers” swell UK internet ranks
LONDON: The internet has attracted nearly two million extra users in the UK in the last 12 months, with more than half this audience coming in at over 50 years of age. Read more...
Google leapfrogs into online travel sector
MOUNTAIN VIEW, California: Google, the search giant, is set to acquire software firm ITA, in a move that catapults the company into the heart of the $80 billion (€63.5bn; £52.7bn) online travel business. Read more...
Adspend set to rise in most major markets
LONDON: Most of the biggest advertising markets in the world will return to growth this year, with TV and the web set to be the main beneficiaries of this trend. Read more...
Europe’s online ad market continues to grow despite the recession
The Interactive Advertising Bureau Europe (www.iabeurope.eu) has just released the findings of its annual advertising expenditure survey for the year ending December 2009. Compiled by Screen Digest, the research covers 23 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia are included in the report for the first time. Read more...
Flash and Rich Media Ads Represent 40 Percent of U.S. Online Display Ad Impressions
RESTON, VA, June 29, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers on publisher sites. The report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size. Read more...
The 7 newest interactive trends: How will they affect you?
What a difference a year makes. Twelve months ago was a wholly different kettle of fish for most of us -- a kettle that had been left out to fester in the sun. But the optimism is back, baby! We saw it in the packed conference and expo aisles at ad:tech San Francisco in April, and in the double-digit growth figures for ad revenue in the first quarter of the year. Read more...
