news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Gen X, Gen Y mums use internet differently
September 17, 2008
Though both Generation X and Generation Y mums view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to (pdf) a study from The Parenting Group and NewMediaMetrics, writes MarketingCharts.
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Do ads fit with mobile user-generated content?
September 17, 2008
A new eMarketer report analyzes the challenges advertisers face in reaching consumers in personalized and unpredictable settings.
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Yahoo defends Google advert deal
September 16, 2008
Yahoo! Executive Vice President Hilary Schneider said the portal's search-ad deal with Google, set to take effect in October, is "fully within the guidelines of the law." The agreement is facing scrutiny from antitrust regulators. Together, Google and Yahoo! account for more than 80% of the U.S. market in online search advertising.
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Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
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Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
Read more...
Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
Read more...
Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
Read more...
Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
Read more...
Expert internet users prize it for info
September 16, 2008
Experienced internet users value the Web as an information source even above their own personal sources — usually.
Read more...
YouTube creators can find out which parts of clips are “hot”
September 11, 2008
HotSpots is a new tool from YouTube that allows video creators to chart which portions of a clip are "hot" and which sections are less popular. The Google unit also is offering a tool called Visible Measures, which looks at audience engagement, among other factors, within a clip.
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