news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
We've got RSS feeds too, so make sure you add them to your favourite newsreader.
New Android Shopping App Makes Finding Great Deals Even Easier
Comparison shopping using a smartphone or tablet has just become a lot easier for NZ shoppers with the launch of PriceMe’s new Android shopping app.
Read more...Smartphone adoption and usage soars in Asia in 2012
Google have released their Mobile Planet Report which now contains NZ data on mobile use.
Read more...Bing Goes Sleek and More Social
If you’ve ever cleaned off a cluttered desk, replacing messy stacks of paper with framed photos of people who really matter, you have a rough idea of what Microsoft did with its new Bing search engine this week.
Read more...NZ: Online advertising spend grows 14% year-on-year in the first quarter
Total online advertising spend in New Zealand for Q1, 2012 was $79.21m up $11.09m year-onyear. Display, Search & Directories and Classifieds continued to show growth year-on-year. Classifieds leads this quarter, up 17% followed by Search & Directories with a 15% increase and Display at 9%.
Read more...Moms’ online shopping and social trends above average
Your mom may not be the most tech savvy member of your family, but she is more likely to shop online, follow a brand on a social network, or visit Pinterest.
Read more...AUSTRALIA: Display advertising booms back with highest year on year growth since 2008
Display advertising is hot property in the online advertising world once more, with the category recording its highest year on year growth since 2008. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 19 percent year on year, with revenues for Q1 ending 31st March 2012 reaching $713 million, an increase of $111.9 million from Q1 2011.
Read more...Yahoo! New Zealand on the hunt for the country’s digital elite
Yahoo! New Zealand is on the hunt to find the best young media planners and buyers in the country.
Read more...The New Zealand Media Landscape
New Zealand has marketed itself to tourists as '100% Pure New Zealand' for more than a decade. Over the course of the slogan's 13 years it has taken on numerous different endings - such as '100% Pure You', '100% Adrenalin' and '100% Pure Wonder'. But apply the motto to the previous 12 months in NZ and it would more likely read 100% turmoil or 100% uncertainty.
Read more...IAB AU: Online ads overhauling television and newspapers
ONLINE advertising will outstrip TV and newspapers as the biggest ad sector within 18 months, the head of the Interactive Advertising Bureau has predicted after revealing another year of double-digit growth.
Read more...Smashing Collaboration Wins Gaming Gold
Just days after announcing their merger with Magnet Design, Method Studios have won Gold at the 2012 Communicator Awards with a custom Xbox Kinect Game collaboration for Smith&Smith®
Read more...
