news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Eight myths that haunt online marketers
November 18, 2008
Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting.
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Hyped web video sector starts to hurt
November 18, 2008
The economic slowdown is causing a retrenchment in the once-burgeoning online video segment, as marketers who rushed into the space despite unknown metrics and ROI, are pulling back.
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Kids and teens are always on
November 18, 2008
Analysing the behaviour of users who seamlessly navigate between communication platforms, including social networks, text messaging, instant messaging and virtual worlds.
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Panel: How agencies, marketers can survive the downturn
November 15, 2008
WPP execs offer tips on weathering the recession
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Google site search indexes on-demand
November 15, 2008
Publishers making changes to their site content have the option of manually updating the site index, thus making new content immediately accessible via Site Search, following an update from Google.
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The rules for advertising alongside short-form video
November 13, 2008
Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Metacafe's CEO lays out the rules for tapping into this significant opportunity.
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nzherald.co.nz leads the way with election coverage
November 12, 2008
nzherald.co.nz has recorded a record audience and traffic week thanks to its extensive coverage of the US and NZ elections.
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How much will online travel slow?
November 14, 2008
Web sales are still a source of good news in the travel industry, but its double-digit growth may be drawing to a close
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Will US online slow in 2009?
November 13, 2008
Flashy formats draw more attention, but still lag in dollars spent.
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Blogs and the purchasing decision
November 12, 2008
Information and ads on blogs influence those who read them. And the number of those readers is growing.
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