news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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IAB welcomes latest member Greentree
Greentree International specialises in developing highly effective business management software solutions. Read more...
Facebook dominates online display in UK
LONDON: Facebook, the social network, has cemented its leading role in the UK's online display market, having almost doubled its total number of impressions over the last year. Read more...
NZ Herald launches iPad app
You can now get the best of the Herald at your fingertips with the NZ Herald iPad App. Custom-built to play to the strengths of the device you can touch, zoom, tap, pinch and dive-in to the latest news coverage, exclusive video and engaging photojournalism. Read more...
Simultaneous media use rises in UK
LONDON: Consumers in the UK are spending more time than ever using the internet and social networks, often combining this activity with watching television. Read more...
Nielsen: 1.8 Million New Zealanders interacting via Social Networking sites
Online New Zealanders are increasing their participation in social media at a rapid rate, with content sharing the most popular social media activity, according to findings from Nielsen’s 2010 Social Media Report. Read more...
ZenithOptimedia: Social Media, Mobile Ads Fuel Improved Outlook
ZenithOptimedia has revised its ad spend forecast upward for the U.S. and Europe, while the internet is poised to grow 13.1 percent in 2010 and gain another 16.1 percent year-over-year in 2011. In the U.S., mobile ad spending and social media ad spending have had a particularly strong impact on the online space’s growth. Read more...
Online gains ground in Middle East
DUBAI: An increasing number of young consumers in the Middle East now spend more time on the web than watching television, according to new research. Read more...
Apple’s iAd iPhone advertising platform claims $60m in pre-launch bookings
Apple has taken more than $60m in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Read more...
IAB UK Social Media Council launches framework for social media measurement
UK: The Internet Advertising Bureau’s Social Media Council (IAB SMC) has launched a framework to bring greater clarity and consistency to social media measurement in the UK. The framework, created in partnership with digital and direct marketing agency Tullo Marshall Warren (TMW) and members of the IAB SMC, has been designed to help advertisers and agencies better digest the complexities of social media measurement. Read more...
Media owners target “unconnected” in UK
LONDON: Leading media companies and digital industry bodies are seeking to provide internet access to the ten million "unconnected" consumers in the UK that have never gone online. Read more...
