news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
We've got RSS feeds too, so make sure you add them to your favourite newsreader.
Healthy option added to MSN Lifestyle
When 60 percent of Kiwis aspire to lose weight* and two thirds prefer healthy snacks* the appetite for information guiding healthier decisions is huge. Read more...
Take our Poll
2009 NZ ad spend figures will be released by IAB & PwC later in Feb. In the meantime we are interested to see whether you think online will take a 10% share in 2009
IAB Digital Social Club
The IAB's Digital Social Club kicks off the year with drinks in Auckland, Wellington & Christchurch Read more...
Year End Reading
Read more...
10 tactics that will dominate digital in 2010
* Expect B2B brands especially to become social media savvy in 2010
* Look for 2010 to be the year of the mashup as marketers bring elements together into cohesive experiences
* Expanded interest in social media will lead to further adoption of new measuring tools
* Consumers are revealing more than ever, so embrace honesty
U.S: Forecast: Online Will Take More Ad Dollars Than Newspapers By 2015
Is the upswing in effect? Three industry forecasts are raising their expectations for next year’s ad spend…
Magna Global is predicting a six-percent rise, GroupM just 0.8 percent, and ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months, projecting a 0.9 percent 2010 uplift (up from the previous 0.5 percent growth forecast), buoyed by ongoing internet growth and a TV ad recovery. Read more...
Australians Recall One-Third of Online Ads
Australia: How often do you notice the ads that appear on your favorite web sites? If you’re the typical Australian, chances are good that you do: one-third of Australian consumers exposed to an online ad are able to recall that ad when asked, and 41 percent are able to link the correct brand to an un-branded advertisement, according to new online advertising effectiveness benchmarks released by The Nielsen Company. Read more...
Integrated Measurement and the Pathway to Internet Profitability
In the world of media, a new world order is forming. One where the Internet medium has matured from emerging and experimental to established and effective. The pathway to profitability for marketers will be determined by the ability to integrate mobile, TV and Internet traffic and advertising data into a holistic, effective, multi-strand fabric that blankets the consumer in a traceable, measurable way.
New Zealand Online Advertising Spend Reports Record Quarter
The latest IAB Insight Report for Q3, 2009 has been released by the Interactive Advertising Bureau (IAB) of New Zealand and PricewaterhouseCoopers (PwC).
Social Ted launches in NZ, making Social Media Marketing viable for small businesses
Worldwide advertising spend that doesn’t cost the world – a new online Social Media Marketing company is now making this attractive idea possible, allowing smaller businesses a piece of the big business pie.
Socialted.com is a unique offering designed to make life easier for small and medium businesses looking to get involved with the rapidly growing Online Social Media marketing trend, but do not have time nor the understanding of what is required in terms of budget, timeframes or direction Read more...
