news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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MSN notches up record audiences
November 28, 2008
Online media company MSN New Zealand is attracting record audiences, over the past 12 months, ending October, doubling page impressions to 24.6 million and boosting unique browsers (UBs) by 25 percent to 1.6 million.
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AT&T’s iJustine web series doesn’t exactly go viral
November 26, 2008
It's a lesson that simply plugging a YouTube star into a web series does not a viral video make. Meanwhile, B.L. Ochman urges marketers to spend more time watching unexpected online successes, such as "Fred."
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Economy deals online ad spending a hit
November 26, 2008
eMarketer's latest projections reflect harsh economic realities. But some digital ad formats will fare better than others, and online is still in better shape than traditional.
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Three ways to justify spending on social networks
November 26, 2008
To demonstrate social network success, savvy brand marketers must identify what success means, and then understand how it can be tracked.
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realestate.co.nz joins Think Digital Media
November 24, 2008
realestate.co.nz, the official website of the New Zealand real estate industry, is the latest site to join the newly formed Think Digital Media collection of sites.
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Google to launch SearchWiki NZ today
November 21, 2008
Google will unveil a new feature enabling users to customise your search results by re-ranking, deleting, adding, and commenting on them.
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US marketers to up spending in cable, online, mobile in next 6 months
November 21, 2008
The Advertiser Optimism Report -- a survey of marketers by Advertiser Perceptions -- reveals an overall drop in optimism across media since the survey was last conducted in the spring. But 68% of those polled said they expect to raise their online spending, and 51% expect to spend more on mobile. Randy Cohen, a principal at Advertiser Perceptions, said, "We're seeing less slowing in media that's more accountable and targetable."
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Behind the numbers: MySpace and Facebook
November 20, 2008
Market research firms such as comScore do not yet measure newly developed types of social networking ads.
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How-to: using social media strategically (Pt I)
November 20, 2008
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
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fabulous.co.nz launches to offer NZ women a daily indulgence
November 18, 2008
fabulous.co.nz is a new online portal connecting New Zealand women with engaging and entertaining content delivered through its collection of well-respected partner sites.
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