news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Most marketers pursue email, social media marriage
3 July 2009
Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009.
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Click! So what?
3 July 2009
eMarketer Interview: Gian Fulgoni, chairman of comScore, discusses online advertising, search and media metrics.
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Surefire steps to SEO success abroad
3 July 2009
A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations.
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Marketing and brands are relationships between consumers and products, and relationship building is
2 July 2009
Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers - without breaking the bank
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How-to: use customised socnets to meet brand goals without overspending
2 July 2009
Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner.
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Delivering digital marketing
2 July 2009
Karin von Abrams, eMarketer senior analyst, attended a digital marketing conference in London and reports on how TV and the Web will coexist.
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Mobile Phones Beat PCs for Young Women
1 July 2009
The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group.
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AdBlog: Email marketing benchmarks by industry
29 June 2009
AdBlog looks at email marketing stats
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How Can Advertisers Get Through to Teens?
1 July 2009
Teens are at home in many different media environments, but advertisers aren't always welcome.
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Ad executives see mobile ad boom coming
1 July 2009
Propelled by new smartphone applications, social networks and emerging nations, mobile advertising revenues will take off in the next two or three years, according to ad executives. "We have launched many mobile campaigns for the first time in the last three months. New people are coming in every week," said David Kenny, managing partner at VivaKi, the digital arm of French advertising group Publicis.
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