news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Microsoft to buy contextual search engine Powerset
July 3, 2008
Microsoft has announced plans to acquire natural search firm Powerset.
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10 SEO myths debunked
July 3, 2008
To address some of the more common misperceptions about SEO, iMedia Connection asked several SEO experts to tell the most common myths they hear from their clients.
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Why ad networks won’t go out of style
July 3, 2008
David Jacobs, SVP, publisher services, Platform-A, explains what ad networks offer that publishers don’t.
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Google unveils Ad Planner
July 2, 2008
Google has revealed its new Ad Planner service, currently in pilot form and available by invitation only.
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Developing markets propel growth in online adspend
July 2, 2008
Zenith Optimedia has downgraded its forecasts for growth in adspend in 2008, from 3.7% to 3.5% in North America and from 3.9% to 3.7% in Western Europe.
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Video entertainment to occupy one third of our lives by 2013
June 26, 2008
Internet users aged 12 and above in the US spent 6.1 hours daily with video-based entertainment, according to a June survey by Solutions Research Group, ‘Multiplatform Video Report’.
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Monetising international traffic
June 25, 2008
Jacob Nizri, president of Ybrant Digital Networks and CEO of international advertising network Oridian, says many publishers in the US are neglecting to monetize visitors from outside.
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Google tops web rankings in US for second time
June 25, 2008
Google Sites came first among US web properties in May, beating Yahoo Sites for the second month in a row, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties.
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Google tops web rankings in US for second time
June 25, 2008
Google Sites came first among US web properties in May, beating Yahoo Sites for the second month in a row, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties.
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Yahoo-Google deal good for advertisers: Publicis head
JUne 23, 2008
The chairman and chief executive of Publicis Groupe, Maurice Levy, says the search advertising deal between Yahoo and Google will be very positive for advertisers.
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