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IAB News
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PR: First Rate Announces Exclusive New Zealand and Australian Partnership with SearchIgnite
Search marketing agency, First Rate has been appointed as the exclusive licensee in New Zealand and Australia of the Search Engine Marketing (SEM) technology, SearchIgnite Read more...
Merger to create full service agency
The original New Zealand online media buying agency, The Internet Bureau (IB), is set to join forces with digital acquisition experts Catch!Media to create a full service digital agency. Read more...
Digital handiwork puts DraftFCB in running for Cannes trip
DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award recognising online advertising creativity. Read more...
Videos from IAB Breakfast series now available
View videos from the last 2 IAB breakfast series. Read more...
Facilitate Digital sign Starcom New Zealand and Zenith Optimedia
Facilitate Digital, a leading global provider of agency based digital marketing solutions, announced today that it has signed contracts with Starcom New Zealand and Zenith Optimedia. Facilitate For Agencies (FFA) will be used as the ad-serving platform for both Starcom New Zealand and Zenith Optimedia. Read more...
New Zealand Online Advertising Spend Reports Record Quarter
IAB PwC Online Adspend Insight Summary Report Q2 2009
These are the top line findings from the IAB Insight Report of online ad spend in the second quarter of 2009. They show that marketers continue to invest in interactive media formats, as they know they can better measure and mange the effectiveness of their advertising.
Download PDF of the IAB Insight Report Read more...
IAB’s Digital Social Club creates Facebook Group
With the successful launch of the DSC a Facebook Group has been created. Read more...
The Pond joins the IAB
Auckland creative consultance The Pond is the IAB's newest member. Read more...
And the winner is…
3 July 2009
Last night's Thursday Thursday in Auckland included a spot prize provided by McHugh Media. Read more...
