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IAB News
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MySpace delivers seminar on social networking marketing
November 26, 2008
“MySpace is a place where marketers can really executive creative campaigns that are targeted at an audience and enable users to connect through content and culture, not just their existing friend group.”
Nick Love – Business Development Director, Australia and Asia, Fox Interactive Media Read more...
IAB Insight Report Q3, 2008: NZ online advertising defies global economic downturn
November 18, 2008
All categories of online advertising continued strong year-on-year growth according to the quarterly IAB Insight report – covering Q3, 2008 – which was released by the Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers today. Read more...
IAB to run second interactive industry induction course
Following the success of the pilot industry induction course in July-August, IABNZ is runnng Upskill Sessions 1.0, a two-and-a-half-day course in early 2009 in Auckland.
Upskills is a series of practical hands-on workshop sessions, designed to lift skills in online and interactive advertising no matter what your background. Read more...
Lee Parkinson presents…
August 22, 2008
Lee Parkinson from Touch/Cast/Next was guest speaker at the IAB's inaugural breakfast seminars in August. Read more...
IAB Insight report: NZ online advertising hits new record of $49.8 million in Q2
Wed August 20, 2008
IABNZ's IAB/PwC Insight report for Q2, 2008 released today shows interactive advertising up over 50% on Q1 2007 figures to reach a new record quarterly level of $49.8 million. Read more...
IABNZ logos for IAB members
August 14, 2008
IABNZ now has member logos, which are available for our members to use on their websites. Read more...
IAB to measure industry skills gap
The IAB will be conducting a survey shortly that will identify the number of people in the industry in New Zealand and the current number of industry vacancies. Read more...
IABNZ launches interactive industry induction course
IAB NZ’s pilot industry induction course is being held over three days in July and August. Read more...
Q2 Insight report underway
July 17, 2008
IAB Q2 2008 Insight report due out next month Read more...
IAB NZ announces standards and guidelines for online ads
June 4, 2008
The IAB Standards Committee has begun a process to communicate to the market the most popular ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. Read more...
