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IAB NewsBrief Editorials
Tilting at an online windmill
November 25, 2008
Publishers have an absolute right to charge more for better quality ad solutions. However, they are tilting at windmills if they believe the best way to increase profit is to fix a price above market value and gradually move to it. Read more...
$100 CPM - that’s a bargain
14 November 2008
As an owner of a niche site eboss, I've been thinking about what future measurement models I would like to see supported by the industry and I thought I should widen the discussion to the IAB membership. Read more...
Where to next?
October 20, 2008
In the digital space, usage trends can start to make a very significant impact on the industry very quickly so we need to be able to identify next-generation trends and come up with strategy and business models in response. Read more...
Closing the gap
September 17, 2008
Online’s challenge is to get share of adspend closer to share of media consumption. Basically from 5% to around 20%. Read more...
Out with the old, in with the new
August 14, 2008
Read more...
Filling the skills gap
Bonnie Frankland, Commercial Director, www.flossiemediagroup.com, offers some tips on how to get past the skills shortage in the interactive industry. Read more...
Start The Revolution Without Me
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