news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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Widgets could be way to Web 3.0
July 16, 2007
Widgets offer prime web real estate to developers, retailers and media companies who are ready to widgetise their products
Read more...Popularity of online travel planning on the rise
July 16, 2007
About one fifth of US internet users researched and booked their travel online in the second quarter of 2007. But more are using the internet as a research tool than to book travel.
Read more...Online ad spend up in Britain
July 11, 2007
Online advertising in the UK is becoming a model for advertising around the world, its growth fuelled by advances in broadband and mobile internet access.
Read more...Google buys email security firm Postini
July 10, 2007
Google has bought Postini, one of the third largest email security services companies. The move may attract more companies to adopt Google's email service Gmail, making it a stronger rival to Microsoft's Exchange and Outlook software.
Read more...In-game advertising a billion dollar industry by 2011
July 10, 2007
Budgets for in-game advertising are growing, as the market takes off, according to a new report by the Yankee Group.
Read more...TVNZ Signs with Google for new channel on YouTube
July 6, 2007
TVNZ has signed up to a groundbreaking partnership with Google to bring TVNZ content to YouTube – another
Yahoo launches SmartAds
July 3, 2007
Yahoo is to allow its marketing clients to create more personalised advertisements with the launch of SmartAds.
Read more...User-generated content demolishes status quo
July 3, 2007
User-generated content is creating new marketing opportunities while it changes the shape of the media landscape.
Read more...Multiple ad placements gets results
June 29, 2007
Two out of three consumers in a US study took action after viewing ads on multiple portal sites, according to a new study.
Read more...Your Home and Garden Magazine goes live
June 28, 2007
ACP launches new Your Home and Garden site to complement its print magazine
Read more...
