news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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IAB Welcomes newest member AD2ONE
The AD2ONE Group is an independently owned collection of digital sales and marketing agencies, trading for over 8 years Read more...
US online ad spend to overtake all print and DM
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
The report from marketing analyst Outsell forecasts that marketers will spend $119.6 billion on digital strategies and $111.5 billion on print, including ads in newspapers and magazines and all direct mail. Read more...
IAB Welcomes newest member Electric Art
IAB welcomes on board our latest member - Electric Art. Read more...
New Zealand Online Advertising Spend Keeps Growing
The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers have released their latest IAB Insight Report. The report surveys the online advertising expenditure for the fourth quarter (Q4) and the full 2009 year.
Total spend for 2009 was $213.89m, which represented a 10.06% growth over 2008 ($193.15m).
The report is available to IAB members only Read more...
Does Social Sell?
Many marketers see engaging in social media as a necessity -- but they're being forced to measure success in terms other than return on investment. Companies that are leading the charge into integrated traditional and social-media campaigns, including Pepsi, H&R Block and Dell, are creating their own scorecards and metrics for tracking results of social efforts. Read more...
Banner advertising finally comes into its own
Banner advertising, long overshadowed by paid search, could return to the fore thanks to recent changes in infrastructure for selling, serving and targeting banner ads. "It's going to facilitate a lot of brand dollars coming online because they'll be able to buy audience -- and right now it's really hard for them to do it at scale outside of a few portals," ThinkEquity analyst William Morrison says.
Australia: Early days for online video revenue, suggests IAB report
The impact of video on Australia’s online advertising economy is yet to have a major effect on revenue, according to new data from the Interactive Advertising Bureau Read more...
New categories drive record MSN growth
Auckland, 15 February 2010 – msn.co.nz has notched up a record month in January, recording its first two-million page impressions day and 44.3 million page impressions for the month – up 16 percent on December ‘09 and 32 percent year-on-year to January 2010. Read more...
DSC’s kick it up at the Cabana
IAB's Digital Social Club kick start the year at the Cabana...in Parnell that is Read more...
Online job site figures raise employment hopes
Online job site Seek is reporting a continuing rise in job adverts, led by Auckland, with ads rising at a faster rate than applicants Read more...
