news
Local and international news and press-releases
This where you'll find the latest local and international news about happenings in the interactive industry, and industry press-releases from IAB NZ members and IABs around the world.
If you have relevant news - press-releases, links to news stories on other sites, or other useful links please submit them for publishing here. Our aim is to make this an informative and useful source of news, views, and information about the interactive industry
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IABNZ welcomes latest member: Trader Group
IABNZ welcomes latest member Trader Group. Trader Group is a division of ACP Media, one of NZ’s largest publishing companies.
Look Out, Google: Online Brand Ad Spending May Pass Search in 2012
Direct-response advertising has dominated the online ad business ever since Google perfected search ads following its IPO in 2004. That has kept many brand advertisers from diverting much of their budgets from traditional media, in particular television, to the Web. This year, however, that may be about to change. Read more...
APN announces strategic investment with digital incubator Pollenizer
APN News & Media today announced it has finalised the first of two strategic investments with digital incubator Pollenizer that will create innovative businesses adjacent to APN’s core media assets. This is the latest step in APN’s strategy to expand its digital portfolio. Read more...
The death of TV just five years away?
An interesting bit of biz news in from the States which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. Read more...
Apple picks 3 News as New Zealand’s Top News iPhone App
The 3 News iPhone app has been named as one of the five best news apps available in Australasia, in the annual Apple iTunes App Store Rewind. 3 News is the only New Zealand news app named in the prestigious list, which showcases the best apps to hit the App Store in 2011.
Wall Street Keen On Internet Prospects, But Touts Commerce Vs. Ad-Supported Players
The influential Wall Street equity research team at J.P. Morgan released a 2012 outlook for the online industry saying it “remains positive on the Internet sector,” and expects the medium to “be driven by strong secular growth, increased online accessibility through smartphones and tablets, and strengthening trends around social, local and video.” Read more...
New Research offers insights into Australian Consumer’s Mobile Profiles
Forrester’s latest research offers retailers insights about Australian consumer mobile behaviour, identifying six key mobile usage segments to leverage for m-commerce and mobile marketing.
Facebook monopolises New Zealand’s online social networking landscape
Facebook has captured the hearts (and time) of Kiwis while MySpace has disappeared off our radars completely.
TVNZ introduces new Ondemand ad format
TVNZ has just announced the arrival of a new addition to its OnDemand family called Ad Hover.
Mad Rush for Salefinder’s New Mobile App
A new free mobile application which helps make Christmas shopping easier has been a huge hit among iPhone users.
