membership
Membership - Member Benefits
Why Join IAB NZ?
Joining and working with IAB NZ is an opportunity to play an active role in the world’s fastest growing advertising medium - interactive. The IAB's role is to work for and with companies with interactive business interests to help the industry to grow and mature, and to help members increase their profits.
The rewards of becoming a member are wide-ranging and can benefit you and your company immediately and in the long term. IAB NZ is part of an affiliated group of IAB organisations around the world, providing access to a global resource of interactive talent and resources.
What the IAB NZ can do for your organisation…
- Provide the theory to back up interactive advertising success stories. Becoming an IAB NZ member gives you access to up-to-the-minute research
- Ensure you are party to important internet and other interactive media issues. Take part in our industry-leading seminars, featuring key figures in interactive advertising
- Ensure you stay ahead of the game. Get access to IAB resources to educate your staff about the strength and potential of the internet and other interactive mediums
- Let us do the networking for you. Our membership directory collects the details of the highest profile, pioneering professionals currently working in interactive advertising, so you don’t have to
- Participate in discussion and shape policy. Let you and your company be heard, be part of the collective voice as the IAB provides a forum to determine direction and drive the NZ interactive advertising industry forward
- IAB board and sub-committee members are in regular communication with major advertisers. We market online and other interactive platforms so that everyone involved can benefit
- List your company in our membership directory. As we grow, the IAB NZ and its website will become the first point of call for enquiries from companies looking to get online or get involved in the NZ interactive industry
What are the benefits to being a member of IAB NZ…
Participation
- IAB members are entitled to sit on our industry working groups –think tanks for debating specific online issues and defining industry initiatives
- Use the IAB website's community - participate in forums, discussion and communicate with other IAB members
- Participate with other members to set up sub-committees, working groups and task forces to discuss, resolve and set guidelines for issues that impact the growth of the Interactive Advertising Industry.
- Bottom line: the efforts of these groups increase dollars in the marketplace and give their members visibility as leaders in the industry
- Committees and Task Forces drive all industry initiatives, in a range of areas including:
- creative and technical standards, to facilitate basic business building blocks
- standards and guidelines for measurement, affecting the currency of the media.
- industry research
- promotion of the industry - representing the industry to media
- industry representation - working with organisations such as the ASA to ensure good governance and self-regulation for the industry
- Voting. Full Members are entitled to vote on IAB policy regarding key issues
Research
- Access to the IAB NZ Knowledge Bank; the definitive location for industry research both locally and overseas
- An opportunity to contribute to our Case Study library and make use of our extensive selection of success stories from leading advertisers
- Get the first look at the results of the IAB audit of NZ online adspend – a key initiative of the IAB NZ in its early development
- Have the opportunity to get involved with newly created NZ research projects, and help to guide and inform the industry on key issues
Events
- Members receive priority for presentation slots at events and seminars
- Members can bring along clients to IAB events at IAB member pricing (space permitting)
- Members get access to and priority booking for all IAB NZ training courses
Members’ Directory
- As a member your company will automatically be listed on the IAB members directory, which you as a member will have access to
- Members profiles featured on our site and in our email communications
- All enquiries looking for recommended suppliers are directed to our membership directory
Briefings and updates
- Monthly news briefings, detailing the latest developments and activities in online advertising will also be sent – IAB Click-thru, ensuring you are kept abreast of up-to-the-minute online developments
- Access to IAB smart brief, the industry newsletter which keeps you up with current events from around the globe
Members will also be entitled to
- Use the IAB logo in your corporate identity and correspondence
- Publicise your events and company news and developments on the IAB NZ website
