After 8 years at The Internet Bureau, John Schofield is setting up a digital response advertising business called Catch Media.  Like The Internet Bureau, Catch Media is owned by the Mitchell Communication Group.

Over the years we’ve seen digital advertising growing in scale, and as it continues to expand there is an increasing need for specialists in the different digital disciplines.  Catch Media will provide New Zealand marketers with a true specialist direct response advertising company for the digital space.

While there are a wide array of ways to use digital advertising, the focus at Catch Media will be purely on acquisition led campaigns.  If the marketing success can be measured by making a sale, signing up a subscriber, sending a brochure, taking a test drive booking or receiving an enquiry, then that’s territory we will be able to help with.

Justine Taito, former Head of Search at The Internet Bureau joins Catch Media as General Manager.  “Search marketing is an important part of digital response advertising, and Justine is one of New Zealand’s foremost practitioners” says Schofield.  Catch Media has a contract to optimise search campaigns for The Internet Bureau, so the agencies working with the bureau will also benefit from the tools and techniques developed by Catch.

John Schofield can be reached by email or phone 021-339 941