Welcome to the Interactive Advertising Bureau
IAB is the trade association representing New Zealand's fast-growing, exciting and dynamic online advertising industry.
As one of over 32 IAB offices globally and with a rapidly growing membership IAB New Zealand's principal objective is to foster world-leading standards and creativity by developing, innovating, educating and growing the interactive advertising industry in NZ
Events
Resources
Case Studies - examples of successful online advertising campaigns
Online Measurement in NZ - keep up to date with latest developments here & in Australia
Latest jobs - check out the latest digital jobs
Research - statistics and research reports
Find a service - Search our member directory
Careers - Find or advertise a job
Education - FAQ's, guidelines, quickstudy guides and more
Links - Useful industry sites
News
New Android Shopping App Makes Finding Great Deals Even Easier
Comparison shopping using a smartphone or tablet has just become a lot easier for NZ shoppers with the launch of PriceMe’s new Android shopping app.
Read more...Smartphone adoption and usage soars in Asia in 2012
Google have released their Mobile Planet Report which now contains NZ data on mobile use.
Read more...Bing Goes Sleek and More Social
If you’ve ever cleaned off a cluttered desk, replacing messy stacks of paper with framed photos of people who really matter, you have a rough idea of what Microsoft did with its new Bing search engine this week.
Read more...NZ: Online advertising spend grows 14% year-on-year in the first quarter
Total online advertising spend in New Zealand for Q1, 2012 was $79.21m up $11.09m year-onyear. Display, Search & Directories and Classifieds continued to show growth year-on-year. Classifieds leads this quarter, up 17% followed by Search & Directories with a 15% increase and Display at 9%.
Read more...Moms’ online shopping and social trends above average
Your mom may not be the most tech savvy member of your family, but she is more likely to shop online, follow a brand on a social network, or visit Pinterest.
Read more...
